THE HUDDLE TEAM
Inside our huddle, we will work together to communicate vision, provide clarity, and develop winning strategies to help achieve your goals.
Holly Spoth-Torres, PLA
Holly Spoth-Torres is the founder and principal of Huddle AK and a licensed Landscape Architect. Holly worked for government agencies in Alaska for almost 15 years. After completing long-range planning for Denali National Park & Preserve and project management for the State of Alaska to secure permanent recreational trail access on State lands, she served the Municipality of Anchorage Parks & Recreation Department as the Park Superintendent.
For 20 years, Holly has led public involvement efforts for a wide variety of complex projects in Alaska and frequently collaborates with private landowners, utilities, agencies, and elected officials to advance project goals. She can tackle a diversity of topics and her ability to distill complex technical information to stakeholders is invaluable and often paramount to project success. Holly develops and implements public input tools that are focused on educating, gathering feedback and truly listening to constituents; Holly collects input that is actionable and authentic. When appropriate, Holly can step outside the box and implement non-traditional engagement strategies to increase public participation including mobile meetings, demonstration projects, and other forms of interactive engagement.
Holly’s skill set balances strong facilitation, stakeholder engagement techniques and strategic action planning. Holly excels at facilitating complex and often difficult conversations from which she produces results that are authentic, built on consensus, and actionable.
Outside of work, Holly loves riding her bike and gardening.
Bri Keifer, PLA
Bri is a licensed Landscape Architect with seven years of experience working in her home state of Alaska. She excels at site design, planting design, public involvement, 3D simulation, construction detailing and construction administration. Bri has a creative and collaborative approach when working through project development processes to meet client goals and schedules.
Bri’s experience in site planning and landscape design ranges from public projects including schools, universities, parks, trails and roads to private and non-profit organization development including medical facilities, housing, and commercial development. Bri is Huddle’s technical expert; she is proficient with the Adobe Creative Suite, AutoCAD, and 3D visualization software.
Bri loves being outside, whether it’s biking, hiking, backpacking, or skiing, as well as listening to podcasts and making fresh pasta.
Leah has been working in the profession of landscape architecture for over nine years. After gaining professional experience as a trail builder in the field, she spent seven and a half years working with one of Alaska’s longest standing landscape architecture firms as a landscape designer before joining the team at Huddle in 2020.
Over the course of her career, Leah has enjoyed working on a wide variety of projects ranging from small parks and residential projects to large-scale roadway projects, public land master plans, and urban public facility site plans. Her work has also included assisting in the preparation of a variety of graphic materials used for public involvement as well as assisting in the development of artwork for wayfinding and interpretive signage. Leah’s work has always required high levels of coordination with multiple disciplines to accomplish project goals. She is proficient with the Adobe Creative Suite, AutoCAD, and SketchUp.
Leah is an outdoor enthusiast and in her free time enjoys hiking, biking, playing in the snow, and gardening.
CONTENT CREATOR & PUBLIC INVOLVEMENT ASSISTANT
Michelle Fehribach has over six years of experience assisting with public involvement, communications, and planning efforts. Michelle joined Huddle in 2020, and specializes in creating websites, social media strategy, writing comprehensive reports, and assisting with public involvement efforts. Michelle is proficient with Adobe Creative Suite and ArcGIS Online and is particularly skilled at using ArcGIS Online tools such as StoryMaps, Hub sites, and interactive web apps for public engagement and displaying data.
Michelle has a Bachelor of Arts in Public Affairs Journalism from The Ohio State University and is a Returned Peace Corps Volunteer (Ukraine, 2010-2012).
In her free time, she enjoys reading, going for walks, and traveling.
COMMUNITY ENGAGEMENT SPECIALIST
Jessy is a sharp communicator with a passion for building relationships and sustainable communities. Her extensive communications palette and skills are grounded by experience in public relations, marketing, and management at non-profit organizations, state government, higher education, and owning a graphic design business. She has a Masters’ in Public Administration with an emphasis on Natural Resource Policy. Bridging her experience in communications with public administration, Jessy advances Huddle’s mission by bringing together community members, local leaders, and business and industry stakeholders to make Alaska an even better place to live.
She is an outdoor enthusiast and globe trotter who loves exploring wild places and deepening her understanding of cultures. After work you can find her in the mountains or on the trails running, biking, hiking, snowboarding, or at a hockey rink or soccer pitch.